Advice on social media and blogging
Online businesses are making increasing use of indirect marketing methods to talk to prospects and clients in a more casual and open manner. I recommend incorporating a blog within your small business website. Find the time to make regular posts to act as a link between your business and social media platforms. A successful blog generates interest in your company, attracting new and repeat business.
What are you doing??
Micro-blogging, podcasting, video, social networking, online business networking and virtual worlds are some of the ways of sharing and connecting online. Some of these methods might be a great way for you to get to know your customers needs and for them to find out about you. As with traditional business networking this is not about selling but meeting prospects, building trust through conversations and leads via word of mouth.
“Follow the eyeballs.”
In the UK, Facebook is the second most visited site after Google. YouTube ranks 6th and Twitter is a little further down the list at 23 but climbing [1]. You may already know how to generate traffic to your website through search engines (if you don’t we would be happy to help you) but have you considered what other services are missing your unique presence that could get you noticed? Even the UK government receives more traffic from social media sites than from search engines [2].
Social media expert, Christian Payne aka Documentally can share the benefit of his experience and help you avoid the pitfalls. For more information on training and presentations on blogging and social media please contact us.
We can also help creation of content including photography, audio and video.